Famed Ram-Air III and IV engines were introduced on the 1969 Pontiac GTO. Hood scoops became functional with Ram Air option. Special model known as "The Judge," named after popular TV show "Laugh-In" expression "Here come da' Judge," were introduced as sales hype. A special edition 1969 Pontiac GTO featured the first use of pop-art striping and nameplate ID in decal form and breakthrough orange paint (Carousel Red) was used to introduce this special model. It proved unusually popular resulting in more than 80 percent of models featuring that color. "The Judge" also introduced a blade type stand-up rear deck spoiler, prompting a new industry trend. Sadly, muscle car sales began to slip as rising gas prices, new emissions regulations and safety features compromised ownership. 1969 Pontiac GTO sales slipped to little more than 70,000 units.
